Meet the Brand

The All American Story - Celebrating 20 years in Business!

In 2002 Lawson Nickol had a comfortable job he enjoyed as a sales manager for a US jeans manufacturer. One evening while shopping in a retail store he discovered his company's label on a pair of jeans; a style he had not seen before. He thought, “great, our retail division has branched into chain stores and that means healthy growth. This is good!" Then Lawson noticed the words "Made in Mexico" on the label and his heart sank.

Within days he resigned his job, but didn’t quit his dream. Lawson founded All American Clothing Co. with his son, BJ.

The Nickols operated the company from 2002 until 2019 and, sadly, Lawson passed away in 2020. Today the company is owned by a new generation of young entrepreneurs who are passionate about providing Americans with jobs, and continues to produce thousands of pairs of blue jeans every year, along with other quality apparel. We continue to operate from our Arcanum, Ohio headquarters and the Nickol family remains involved in the strategy and daily operations of the company.

Our motto, “Make Something Happen Today” came from Lawson’s relentless pursuit of his dream, and the way he motivated all of us around him.